HOJOON KIM

"Purpose is that which we exist to do, the essential reason for our existence. It is the deep, abiding, and immutable principle that should inform and guide all actions. Purpose is not a set of goals, objectives, or plans. It transcends such things. Purpose should inspire and bind people together, giving meaning to their work, and acting as a standard against which decisions are made. When an individual or organization has a clear sense of purpose, it becomes the invisible leader, the force that moves people to unite and achieve extraordinary things. Purpose is not something that should merely be thought or spoken; it should be felt in the core of your being. When you truly identify your purpose, it elicits a sensation that transcends words—an undeniable knowing that this is what you are meant to do, what gives your life or your work its deepest meaning."